Better identifying our products means restoring value to farmers' work and strengthening their income. A strong brand is not marketing, it is an economic tool.
As a guest on Matin Première, the Walloon Minister for Agriculture and Rural Affairs, Anne-Catherine Dalcq, discussed the EU-Mercosur agreement and the need to concretely protect farmers' income. She notably championed the tax exemption of CAP aid, proposed by the MR President, as well as the creation of a strong brand to allow consumers to clearly identify Walloon products in shops.